The second Circular R is ‘Rethink’ – How to continually improve products, manage resources, establish feedback loops and increase consumer engagement. Except how easy is it to ‘Rethink’ our way toward a circular economy?

It is always easy to talk and much harder to act. Never was this truer than for our current quest to transition to a sustainable and circular world. More importantly, there is a gap between the actions of those who perceive themselves to be “high income” and people who self-identify as lower or middle-income. These income differences also affect our ‘rethink’ actions