As the founder and owner of Circular Economy Asia, Ms Adrienna Zsakay has trademark rights arising from use (rather than from registration) that are sometimes referred to as common law rights. Ms Zsakay established these rights in a trademark from the legitimate use of the mark. This means Ms Zsakay uses the mark in real time in association with a product, brand, or service she provides. This protection is automatic as long as it is a legitimate use of a mark for business or commercial purposes.