Dragons of Inaction is focused on the psychological barriers that hinder a person’s desired actions. To date, they have mainly been gathered to help explain why a person agrees that climate change and environmental sustainability are important problems, yet does not take enough action to effectively deal with those problems.

The other links are for Social Marketing which differs from traditional marketing, an activity primarily aimed at financial goals. Social marketing is an approach used to develop activities aimed at changing or maintaining people’s behaviour for the benefit of individuals and society as a whole.