Fashion stylists have reacted to ever changing and increasing customer demands, market developments and natural resource controls over the years – waving what is the prospect of sustainable fashion? Indian retail industry might be trivial compared to the global sustainable fashion industry; nonetheless we are gradually making progress. An upsurge in people from the fashion industry leveraging it is clearly visible.

With an evolved sense of aesthetics, labels are forming modern collections with a global plea. All and all, a stable pursuit of environmental conditions, social parity, and fiscal safety is what is being taken into account by a plethora of labels and designers and they are planting a ‘green spin’ on fashion. Exactly this is what is required in the current scenario for establishing a more sustainable fashion industry.

However, the influence of fast fashion on people cannot be ignored as the mass-market for fashion has become gradually more viable with a bundle of fresh online linked to brick and mortar stores selling faster and with better packaging. On an individual level, a lot of designers are following slow fashion sequences, deciding on natural fibres and dyes, and committing themselves to an ethically different business model. But, models for sustainable mass production is being sought so an comprehension of the integrity of sustainability can reach beyond the class to the mass.a


The Increase of Utilitarian Merchandizing

In an utopian realm, the demand for fast fashion has generated immature manufacturing practices and the market definitely needs a change. It is time that people start thinking of clothing as a stock and we need to overcome this phase of consumption and dumping on a regular basis.

Are the conventional fashion enthusiasts aware and are equipped for fashion with a sense of right and wrong?

Well, they are getting aware and are driving change keeping the environment perspective in mind. Though industries are changing to sustainable resolutions and fitting manufacturing procedures, we still need to see if the slow fashion can be a sustained movement rather than a short-lasting one?


Social Media Platforms Offering a Ray of Hope – Is Slow Fashion Going Forward?

Fast fashion is a fad these days, and will continue to effect the fashion apparel industry in the coming years for sure. Over consumption can be held responsible for prevalent fast fashion and the spectre of fast fashion cannot be ignored. While the slow fashion supply chain programs promoting textile recycling movements offers gleams of optimism for the fashion industry, still a lot has to be done. Exploring and practical understanding of end user’s discernment of fashion using ethical practices must be highlighted and the opening between niche sustainable fashion fanatics and conventional end users’ needs to be bridged.

It is all about practicing and collaborating ethics in the most real manner. Optimistically social networking sites are helping in driving a change in the near future and are making end users conversant and letting fashion enthusiasts to consider both style and sustainability. Social media platforms definitely have opened a debate in making people more aware to demand more transparency, to make a better choice in the fashion industry.


Header photo from No Nasties – Organic & Fair Trade Clothing