Mission & Vision



To implement the Circular Economy through the three core principles of ‘Waste as a Resource’, ‘Circular Business Models’ and ‘Circular Design Principles’.

Yet we cannot indulge ourselves by asking millions of people across the Asia Pacific region to believe and actively engage in the development of the Circular Economy as a crucial narrative and solution to environmental degradation and resource management if we cannot connect with and address the issues they are faced with each day.



The Circular Economy presents a new opportunity for a complete systems change from the pressures of resource scarcity and overwhelming waste. We work with international and local experts who are experienced in the nuances of life in Asia, especially important when collaborating the design and manufacturing of products or services that are supportive of the Circular Economy.

The future is changing our relationship with the old linear economy (take, make, dispose) and we intend to drive this new, exciting future across the Asian region.