Mission & Vision



We cannot indulge ourselves by asking millions of people across the Asia Pacific region to believe and actively engage in the transition to the circular economy as a narrative and solution to environmental degradation and resource management if we cannot connect with and address the issues they are faced with each day.



Our vision of a circular world may not be realised in our life time, yet we see a world defined by design, where all products are easily repaired, remanufactured, repurposed, upgraded, and at the end of the final use-cycle reprocessed into new materials. A world where toxic chemicals are no longer used, and new polymers are created with additional use-cycles already factored into the innovation process. And, above all, world where equal space and respect is given for all life on earth.