“I have one thing in common with everyone reading this post.   I love to smile.

I smile when I design products that provide real solutions to real problems of the end-user.

When they purchase or receive their product, open the package and begin to use it, do they smile?

What happens to the package once the product is removed, and what do we do with the product at the end of it’s life?

Are they still smiling?  Do they care?

What I love about the Circular Economy is that it seeks to address what happens after the end-user experience, like single use packaging, recycling, sustainability etc .

Design Thinking should address the needs of the entire value chain, not just the end-user.

Design thinking for the Circular Economy is simply creative common sense.

And that makes everyone SMILE.”

Waste as Value


This Whale is trying to eat a discarded plastic bin.

It is ironic and sad that for many, the ocean is a bin, a place for the careless to discard anything and everything that has no value to them.

Even rubbish discards far from the ocean eventually finds a river source and the ocean.

This global threat forms an important part of the circular economy, where a problem becomes an economic opportunity.

For as long as I can remember we, in South Australia, have had a bottle deposit refund system to encourage returning of used bottle. But cans and plastic bottles were exempt.

Food Production and the Circular Economy


This section focuses on how Design Thinking and how advanced technology plays an important role in the Circular Economy.

One such example is Sundrop Farms in Port Augusta, South Australia.

Sundrop’s greenhouse-based technology aims to produce food in arid locations with little access to water, grid energy, or arable land. It uses solar energy and seawater, which it desalinizes on-site.

Sundrop’s innovative tomato growing process involves about 2.8 million litres of seawater being pumped each day from the nearby Spencer Gulf into the 127m boiler tower, which in turn is fuelled by the reflection of the sun’s rays on to more than 23,000 mirrors.

The boiler generates steam to heat 20 hectares of greenhouses, with the steam then cooled to create irrigation water for the crops.

The farm produces 17,000 tons of tomatoes a year and turns traditional thinking on its head to create food production opportunities in climates previously considered impossible.

Imagine the possibilities.

This is creative common sense that just make everyone SMILE.

Feature image source: Sovanta.com