The tourism industry is huge. Really huge. This hugeness holds the potential for the tourism industry to transition to the circular economy but it is rather dysfunctional in its approach and dominated by many small operators. Sustainability standards may seem overwhelming and thus an extra cost. Circular systems can change this but it is a multi-sector solution driven by new business models.
The tourism industry will not become circular on its own. The larger hotel chains and operators can drive the transition to new circular business models but ultimately circular change will need to be generated by the SME’s who service the tourism industry.