Circular Business Models

What is a circular business? It is a business strategy that harmonizes financial and environmental priorities. Although not always synonymous with sustainability, the circular economy aligns incentives for “doing well” (economically) and “doing good” (sustainably) by requiring companies to take a life-cycle perspective of their products and services¹.

A circular company is future focused, sustainability-minded and able to remain competitive while being conscious of finite planetary resources. In essence it becomes “a new vision of the treatment of resources, energy, value creation and entrepreneurship².

Circular Business Workshop

All businesses will, eventually, transition to the circular economy. Until that point many will ask “What’s in it for my business?” In this workshop, we provide the business case for the circular economy, case studies, how to engage stakeholders (including channel partners), and the value of the 9R’s for your business.

Visit the Circular Business Workshop page for more details.

We have a selection of workshops to choose from, starting with our ½ day mini-series for busy people or the deep-dive 1 or 2-day workshops. 

Visit The Nine Steps Towards a Circular Business® for a list of all the workshops on offer.

Knowledge Centre


There is a wealth of information in our Knowledge Centre covering 47 different topics with hundreds of reports, research, articles, infographics, images, movies and tools.

The Business Model Canvas


The Business Model Canvas has been a very popular tool for thousands of businesses and entrepreneurs. Here is an adaptation specifically for the Circular Economy. Also refer to the 9R’s page for additional information.

The ReSOLVE Framework


Originally developed by McKinsey, the framework takes the core principles of the Circular Economy and applies them to six actions: Regenerate, Share, Optimise, Loop, Virtualise, and Exchange. McKinsey states “Each action represents a major circular business opportunity. In different ways, these actions all increase the utilisation of physical assets, prolong their life, and shift resource use from finite to renewable sources. Each action reinforces and accelerates the performance of the other actions, creating a strong compounding effect.”


1 “Making the Circular Economy Business Case to your CFO”, World Business Council for Sustainable Development

2. “Designing the Business Models for a Circular Economy – Towards the Conceptual Framework” by Mateusz Lewandowski, published 18 January 2016.

3. The Six Steps Towards a Circular Business has been adapted from “Guided Choices: Towards a Circular Business Model” by Douwe Jan Joustra, Egbert de Jong, Frits Engelaer, 2013.