What Are Circular Values?


The 9R’s or “Circular Re” is a collection of nine activities and values that makes up the circular economy. Although these activities are already present in the linear economy they are treated as a standalone activity.

We adapted the original 9R Framework to include a legal structure for businesses and consumers to assist in defining these activities during the course of consumer transactions. These legal parameters need not be fixed as businesses must remain competitive and offer a range a options according to their capability (see also Step One)

The comparison table below shows the difference between Circular Re and Linear Re (click here to learn about the Linear Economy).

QuestionsLinear Re-Circular Re-
Who is responsible? Responsibility is passed along individuals and reliant on them to start any Circular Re activity.Manufacturers and retailers are held responsible thus making Circular Re part of their value chain and services.
How is the quality of products and materials in the aftermarket?Downgraded because it is not design for any Circular Re activities.Maintained or upgraded as it is designed for circularity.
Who does it benefit?Only benefits the environment by minimising negative impact.Benefits people, businesses and environment with job creations, profit and optimising positive impact respectively.
How are relationships formed?No relationships are formed as Linear Re activities operate in isolation.As manufacturers and retailers are responsible for the waste they produce and distribute, they will need to form a collaborative network across industries and borders to shape their new circular value chains.
Transparency and the availability of information?Transparency is not a necessity.
Information is nonexistent or restricted making Linear Re activities harder to perform.
The circular supply chain improves transparency through the track and trace system. Access to information is needed to enable and empower Circular Re activities.

Click on the text or images below for additional information.

Miscellaneous Circular Re


Reactivate, Re-assembly, Rebuilding, Recapture, Reconditioning, Recollect, Reconversion, Reconstituting, Recover, Recreate, Rectify, Redistribute, Reduce, Re-envision, Refit, Refuse, Regrading, Remarket, Renovate, Replacement, Reproduce, Repurpose, Resale, Resell, Re-service, Restoration, Resynthesize, Rethink, Retrieve, Retrofit, Retrograde, Return, Reutilise, Revalue, Reverse and Revitalize.

Circular Economy Systems Diagram


In a circular economy both natural (biological) and man-made (technical) materials or resources circulate in production cycles. Refer to Circular Economy for a more detailed description.

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